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Saving the Majestic Tiger - China 2010-12

China is now only home to a small population of Amur tigers, but is surrounded by countries that have fundamental tiger populations such as India, Bangladesh and Russia. Through the borders the illegal trade of tiger parts that are used in Traditional Chinese Medicines still takes place although this practice has been banned since 1993. Furthermore, the illegal trade of tiger bone is greatly amplified with the many tiger farms throughout China. 

With help from 21st Century Tiger, IFAW continues to conduct demand reduction campaigns in China to influence the attitudes of the younger generation to be more accepting of animal welfare and conservation. On-going activities to change attitudes include:

  •  Monitor illegal trade of tiger products and parts online, reporting information to relevant agencies for prompt deletion and investigation.
  • Actively engage websites to ban tiger trade and raise awareness among online shoppers.
  •  Revamp and maintain the Love Tiger website with micro blogs, e-magazines and online interactive activities to excite China’s younger generation.
  • Publish and promote a children’s book on plight of the tiger.

Throughout 2010 and 2011 IFAW has invited a significant number of children to participate in the awareness campaigns, increased its investigation into the online trade of tiger products and prompted the major Beijing SOGO shopping mall to pledge to remove endangered wildlife products from their shelves.

 Beijing 2010





  • IFAW report August 2010

    Work starts on the touring exhibition to schools.

  • IFAW report November 2010

    Education packs are distributed.

  • IFAW December Report 2010

    IFAW Art competition finishes - with some beautiful results so far. IFAW started to receive packages sent by teachers.

  • IFAW report January 2011

    In 2010, IFAW had an overwhelming response to Animal Action Week (AAW) in China. Over 230 schools - ranging from kindergarten to high schools and university green groups -from 16 provinces and municipalities participated in AAW activities.

  • IFAW report September 2011

    In the first report from the new 2011-12 work, IFAW target the internet trade market in China to raise awareness of the the online illegal trade of tiger products.

  • IFAW report October 2011

    IFAW launch public event "Why we can't trade them, Say No to wildlife and wildlife products" exhibit at Center Square of Beijing SOGO Shopping Mall on Oct 4th, World Animal Day.

  • IFAW report December 2011

    IFAW discover scheduled Chinese auction for tiger bone wine and call on Chinese authorities to prevent the auction from going ahead. IFAW also attend the 2011 Taobao Internet Trade Fair and display a "Why Can't We Sell/Buy Them" and "Say No To Internet Wildlife Trade" booth.

  • IFAW 6 month interim report 2011/2012

    Report on IFAW's project development over the past 6 months including a new book titled "Run, tiger, run" and the ban of the internet auction of tiger bone wine.


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